I’m HM Aslam, a certified Google Ads freelancer in Dubai with 7+ years of experience. I plan, build and manage Search, Performance Max, Shopping and YouTube campaigns in English and Arabic for UAE businesses, tracked to cost per lead and revenue, in ad accounts you own.
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Not an agency. Not a middleman. One certified specialist running your PPC from strategy to reporting, focused on leads, calls and sales.
High-intent keyword campaigns for searches like “villa for sale Dubai Hills” or “dental clinic near me”, built to generate qualified leads and phone calls in Dubai and Abu Dhabi.
Remarketing and Performance Max campaigns that bring back visitors who did not convert and keep your brand in front of decision-makers across Google.
YouTube video campaigns that build authority with UAE audiences and feed remarketing lists, so leads cost less across every channel.
Shopping and Performance Max campaigns for Shopify and WooCommerce stores, managed to return on ad spend, not just clicks.
I am a certified Google Ads specialist based in Dubai with over 7 years of experience in the UAE market. Paid search is where I spend most of my time, but because I also run SEO, build landing pages and set up CRM and AI automation, your campaigns are planned as one system from click to closed deal.
Setting up ads is the easy part. The work is engineering profitability: the right keywords and match types, Arabic and English ad copy, landing pages that convert, conversion tracking that is actually correct, and daily optimisation. I work with real estate, healthcare, e-commerce, education and B2B services to stop budget bleeding and scale what works.
I deep-dive into your competitors and historical data to build a roadmap.
Implementing flawless tracking so we know exactly where every dirham goes.
Daily monitoring to remove negative keywords and improve Quality Score.
Increasing budget on winning keywords to maximize volume and profit.
See what businesses in Dubai are saying about my services.
"We saw a 40% reduction in our cost per lead within the first month. He completely restructured our campaigns and the results speak for themselves."
"Finally, a freelancer who understands the UAE market. The Arabic ad copies were perfect and helped us reach a whole new demographic."
"Highly recommended. The reporting is transparent, and he is always available to answer our questions. Our ROI has never been better."
A Google Ads freelancer plans, builds and manages your pay-per-click campaigns directly, without an agency in between. For Dubai and UAE businesses that means campaigns built around local search behaviour, English and Arabic audiences, call and WhatsApp conversions, and a cost per lead you can see every week. I have managed over $5M in ad spend across 200+ projects and 15+ industries, and I run every account myself.
If your business relies on leads, calls, bookings or online sales, Google Ads is your fastest growth channel when it is built correctly.
Running Google Ads in Dubai is not the same as running ads elsewhere. You compete with aggressive bidding, multinational brands, local and international agencies, and a bilingual audience. I optimise campaigns around UAE-specific keywords, English and Arabic search behaviour, device and location targeting by emirate and community, call-driven conversions and business-hours bidding. That is how wasted spend goes down and qualified leads go up.
I charge a fixed monthly management fee agreed in advance, with no percentage of spend and no long-term lock-in. For Dubai’s competitive market a media budget of AED 3,000 to AED 5,000 per month is the realistic minimum to get statistically significant results; most clients scale from there once cost per lead is proven. Campaign setup, conversion tracking and a dedicated landing page are included in the first month.
For current cost-per-click and cost-per-lead benchmarks by industry, read my guide to Google Ads cost per lead in Dubai, and if you are still deciding between an agency and a freelancer, this comparison explains the trade-offs.
Ads only pay off when the page they land on converts and the lead is followed up fast. Alongside PPC I build landing pages designed for ad traffic, run Meta Ads on Facebook and Instagram for retargeting and volume, set up AI automation so every lead gets an instant WhatsApp reply, and run SEO to lower your cost per lead over time. See the full lead generation system.
If your offer is solid, Google Ads can become your most profitable acquisition channel. Book a free audit and I will show you what your competitors are bidding on and what a profitable campaign would look like.
Common questions about hiring a Google Ads freelancer in Dubai and the UAE.
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Email: info@hmaslam.com
Phone: +971 52 791 5802
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