HM Aslam

How to Create a Successful Digital Marketing Strategy for a Startup in the UAE

digital marketing in Dubai

Are you launching a startup in Dubai, Abu Dhabi, or anywhere across the UAE? You’re in one of the world’s fastest-growing business hubs, where digital transformation and mobile-first behavior dominate the market. With over 98% internet penetration and a tech-savvy population, digital marketing is no longer optional — it’s your strongest asset to reach, engage, … Read more

The Importance of Arabic & English Ad Copy in Dubai’s Diverse Market

The Importance of Arabic & English Ad Copy in Dubai’s Diverse Market

Dubai is one of the most cosmopolitan cities in the world. With over 200 nationalities, a high influx of tourists, and a population of both Arabic speakers and English-speaking expats, the need for bilingual advertising is greater than ever. Brands that fail to adapt to this linguistic diversity risk alienating key segments of their audience. … Read more

Why Targeted Ads Work Better Than Generic Marketing in the UAE

Why Targeted Ads Work Better Than Generic Marketing in the UAE

Introduction: In a market as dynamic and diverse as the United Arab Emirates (UAE), traditional, one-size-fits-all marketing no longer cuts it. With a population made up of over 200 nationalities, varied cultural norms, and fast-evolving digital behaviors, generic ads often fall flat. In contrast, targeted advertising—backed by data, insights, and personalization—has emerged as the go-to … Read more

Top Free Tools to Audit Your Website’s SEO in Minutes

Top Free Tools to Audit Your Website’s SEO in Minutes

1. Introduction: Why SEO Audits Matter An SEO audit is like a health check-up for your website. It uncovers technical issues, keyword gaps, performance lags, and on-page problems that might prevent your site from ranking on Google. If you’re a business owner, freelancer, or digital marketer, using free SEO audit tools can help you improve … Read more

Complete Guide: Google Ads for Service Businesses in the UAE

Google Ads Tips

Service-based businesses in the UAE face a highly competitive digital landscape. From real estate consultants to cleaning services, visibility on Google can make or break a brand’s online success. Google Ads is one of the fastest ways to get leads, improve visibility, and beat competitors in Dubai, Abu Dhabi, and beyond. Whether you’re a freelancer, … Read more

Best Web Designer in Dubai — Meet HM Aslam

In today’s digital-first world, your website is more than just an online presence — it’s your digital storefront, your marketing hub, and often the first impression your customers have of your brand. That’s why finding the best web designer in Dubai isn’t just a good idea — it’s a business necessity. My name is HM … Read more

How to Analyze Your Campaign Performance Like a Pro: A Complete Guide

Introduction: Why Campaign Analysis is Non-Negotiable Launching a marketing campaign is just the beginning. Whether you’re running Google Ads, Meta (Facebook/Instagram) campaigns, or email sequences, analyzing performance is the key to optimization and scaling. Unfortunately, many businesses in Dubai and beyond measure the wrong metrics or rely on surface-level reports that don’t tell the full … Read more