OpenAI’s SearchGPT: Can it Actually Dethrone Google Search?
For six years, my morning routine as a digital marketer in Dubai was simple: check the SERPs, monitor the Core Web Vitals, and fight for the top of Page 1. But in 2026, the game has fundamentally changed. We aren’t just optimizing for bots anymore; we’re optimizing for reasoning engines. The launch of SearchGPT didn’t … Read more