Paid Marketing - HM Aslam

Why Your Google Ads Cost-Per-Lead in Dubai is Skyrocketing (and How to Fix It in 2026)

January 20, 2026 by HM Aslam

If you’re running Google Ads in Dubai, especially in competitive industries like real estate, luxury services, clinics, and premium experiences, you’ve likely noticed a worrying trend: your cost-per-lead (CPL) keeps rising. The truth is, without a smart strategy, you’re wasting money on clicks that never convert. The good news? By mastering Quality Score, negative keywords, … Read more

Using AI for Paid Ads in 2025 – Boost Targeting, Lower Costs, Fewer Clicks

June 16, 2025 by Aslam

How to use AI for paid ads in 2025 – Step By Step Guide

In 2025, AI isn’t just enhancing paid advertising — it’s revolutionizing it. Gone are the days of manual A/B testing, guessing audience interests, or wasting budgets on irrelevant clicks. With AI, advertisers can now: Whether you’re running Google Ads, Facebook Ads, LinkedIn campaigns, or TikTok promos, AI is the secret weapon behind the most efficient … Read more